The Prague Congress Centre in Apple’s New Advertisement
05. 11. 2026
The Prague Congress Centre features in Apple’s new MacBook Pro advertisement. Parts of the commercial were filmed in our glass foyers, by the iconic spiral staircase with the Sun sculpture, and in other areas of our venue.
While viewers may recognize the interiors, the views through the windows have taken on a new look in some scenes. Thanks to digital effects, mountains and skyscrapers have been added to Prague’s skyline.
The commercial showcases the Prague Congress Centre from a different perspective, highlighting how its architecture also provides an inspiring setting for film and advertising productions.
Take a look at how our spaces appear in Apple’s latest commercial.
The Prague Congress Centre features in Apple’s new MacBook Pro advertisement. Parts of the commercial were filmed in our glass foyers, by the iconic spiral staircase with the Sun sculpture, and in other areas of our venue.
While viewers may recognize the interiors, the views through the windows have taken on a new look in some scenes. Thanks to digital effects, mountains and skyscrapers have been added to Prague’s skyline.
The commercial showcases the Prague Congress Centre from a different perspective, highlighting how its architecture also provides an inspiring setting for film and advertising productions.
Take a look at how our spaces appear in Apple’s latest commercial.
